More than 22,000 associates engaged in volunteer activities for our 2015 Nielsen Global Impact Day (NGID), an annual day of service each June when all employees unite around the causes we care about.
Making an Uncommon Impact
Corporate Social Responsibility
Corporate Social Responsibility
Through Nielsen Cares, our associates mobilize Nielsen’s data and expertise for good, creating shared value in our communities and helping to solve some of the world’s biggest social challenges.
How We Do It
Empower Our People
Our programs are powered by our people, meaning our associates are encouraged to identify and lead projects that are important to them and align with our strategy. They rally around the donation of skills and time to help nonprofit organizations through pro bono work, in-kind giving and hands-on community projects.
Mobilize Our Data for Good
Our signature pro bono projects are anchored in Nielsen’s data, products and insights. Nielsen measures the behavior of consumers in more than 100 countries, and our expertise helps nonprofits maximize their impact through improved outreach, messaging, effectiveness and efficiency.
Create Social Value
Our business is only as healthy as our communities, and our projects aim to leverage the breadth and depth of Nielsen’s expertise to help solve some of the world’s biggest social challenges in the markets where we live and work.
Our Associates In Action Around the World
We rely on the passion of our employees, and we depend on their unique skills and expertise to make great things happen at Nielsen and beyond. We focus our efforts in four key priority areas:
Our Commitment
3 I's for Impact
Insights + Involvement + Investment =
Creating Uncommon Impact
Insights
We will donate at least $10 million each year of our data, products and services through pro bono and skills-based volunteering as part of our annual commitment to A Billion + Change.
Involvement
All Nielsen associates have 24 hours each year for Dedicated Volunteer Time. Together we will volunteer at least 300,000 hours by 2020 for causes where we can make a difference.
Investment
We will support our associates and communities through an expanded commitment of time and strategic corporate charitable giving.
Nielsen in Action
Our associates around the world engaged in over 100 skills-based volunteering and in-kind giving projects with nonprofits in 2015, leveraging Nielsen teams across our business like Nielsen Neuro, Measurement Science and Business Process Improvement.
We beat all our previous global records in honor of Hunger Action Month 2015, providing 214,000 meals through this annual campaign.
We engaged with more than 800 nonprofit organizations worldwide in hands-on and skills-based volunteering projects throughout 2015.
Our associates took part in over 1,400 events during Nielsen Global Impact Day 2015.
Through our celebration of International Women’s Day 2015, our associates engaged in activities in over 90 countries.
These social indicators reflect our global operations across 100+ countries. View a printable snapshot of Nielsen's global impact in 2015 and Nielsen's global impact in 2014.
Key Alliances
The vision of A Billion + Change, managed by Points of Light, is to transform business culture so that all companies respond to the needs of their communities by unleashing the talent and expertise of their employees in pro bono and skills-based service. We once again have renewed our commitment and continue to deliver more than $10 million a year in pro bono work and in-kind gifts to nonprofits.
Through Citizen Schools, Nielsen associates work with middle school students in underserved communities teaching hands-on learning projects around Nielsen’s core competencies of survey writing, data collection and statistical methods.
Nielsen's relationship with Feeding America is founded on the donation of proprietary data and services to help the organization analyze and understand important research on food pricing and availability in the U.S.
Nielsen associates have conducted skills-based volunteering projects with JA Worldwide (Junior Achievement) in areas like brand awareness and finance. Nielsen associates also volunteer their time to teach lessons in JA classrooms.
Nielsen has supported Oxfam through the delivery of consumer neuroscience work, as well as through an ongoing mentoring of the relationship between both organizations.
We are working with the Special Olympics to understand consumer awareness of the brand and the impact of its programs. At the local level, we engage with the organization by hosting in-office Special Olympics athlete spokespersons and organizing in-the-field volunteering.
We have worked with TechSoup Global by providing strategic insights on various projects, as well as by donating refurbished technology for nonprofits and schools at no cost.
Nielsen has supported the World Food Programme’s work through projects focused on improving data collection systems and survey methodology, as well as by helping the organization grow its brand awareness and understand consumers’ response to the issue of hunger.