DISCOVER WHO’S MOST LIKELY TO BUY AND WHERE TO FIND THEM
Nielsen Spectra is a consumer-centric marketing and sales tool that combines panel data with behavior and lifestyle information to help identify where the greatest consumer opportunities lie for retailers and manufacturers.
DEFINE AND FIND YOUR CUSTOMERS
With Spectra's innovative segmentation platforms, retailers and manufacturers can identify and define consumers that represent the biggest growth opportunities for their businesses. Backed by demographic, consumption and media data, these insights empower companies to create customized marketing tactics that are geared toward generating higher returns from specific, engaged consumer segments.
Make The Store A Personal Experience For Customers
Spectra's consumer trade areas provide best-in-class geographic and demographic approximations of who is shopping and who could be shopping in stores. By understanding consumers and their choices, companies can develop sales incentives that resonate, make informed product assortment decisions and create a more personalized in-store experience for customers.
MAXIMIZE STORE ASSORTMENT BY SCORING OPPORTUNITIES
Spectra's Composite Attribute Model (CAM) enables you to determine the sales potential of specific in-store products across various locations.
Spectra's Global Presence
As part of Nielsen’s commitment to Total Consumer Measurement, we are dedicated to helping you understand what is being purchased and by whom. With Spectra, you will know your customers and where they’re likely to buy. That way you’ll know where to maximize your marketing efforts and which channels to develop.